On 2nd November 2025, Mowi, one of Scotland’s largest salmon suppliers, lost its Royal Warrant. The move came after shocking undercover footage showed farmed salmon being mishandled at one of its sites.
The Royal Warrant is a mark of trust and prestige, linking suppliers directly to the Royal Household. Losing it is a serious blow.
The video, released by animal rights campaigners, sparked public outrage. It showed workers using methods that many experts and viewers found inhumane.
The RSPCA acted quickly, suspending the farm from its “RSPCA Assured” certification while it investigated the claims. The footage also prompted major retailers to review their supply from Mowi.
Mowi defended its practices. The company stated that percussive stunning is an accepted method for dispatching salmon. It added that the footage does not show the full context of operations and that staff receive regular welfare training.
Despite these claims, public reaction remained largely negative.
This controversy is not just about one farm. It highlights wider issues in aquaculture. Fish farming is under growing scrutiny for welfare and environmental standards.
Escapes, sea lice, and operational practices have long drawn criticism. For consumers, the scandal raises questions about ethical sourcing and transparency.
Losing a Royal Warrant also affects reputation and business. It sends a strong message that animal welfare matters, even for the largest suppliers.
The incident shows that public pressure, combined with credible evidence, can lead to meaningful change. It is a reminder that farmed animals deserve careful and humane treatment.
For advocates, the case is a small victory. It proves that watchdogs and campaigners can influence even well-established companies.
For shoppers, it is an opportunity to think about choices. Supporting brands with verified welfare practices can drive industry-wide improvements.
Ultimately, transparency matters more than ever. Companies must show that animal welfare is a priority. Visual evidence, public accountability, and ethical sourcing can no longer be optional. This case serves as a warning: cruelty will not be ignored.
The Royal Warrant may be symbolic. But its loss sends a clear signal. Treat animals with respect. Consumers notice. Change can happen when enough people care.