What started as a normal live TV segment quickly turned into a moment no one watching will forget.
A reporter covering a traditional festival in Spain was attacked by a bull while broadcasting live. The shocking incident unfolded in real time, leaving viewers stunned and the studio visibly shaken.
The moment happened in the town of Sesma, in northern Spain, during a local celebration that involved bulls being released into an enclosed area. These events are loud, crowded, and unpredictable, and they are often defended as part of long-standing tradition.
The reporter, working for Basque television channel ETB2, was standing near the edge of the ring. He was describing the scene, speaking calmly to camera, and interacting with people nearby. Everything seemed under control.
Then, without warning, someone from the crowd grabbed him and pulled him toward the center of the enclosure. The move looked sudden and unnecessary. The reporter appeared confused and tried to pull away, but the situation escalated quickly.
Seconds later, a bull charged.
The animal ran straight at him and struck him, knocking him off his feet and onto the ground. Gasps could be heard as the reporter fell, and panic replaced the playful atmosphere almost instantly. For viewers at home, it was a terrifying thing to watch unfold live.
As he tried to get back up, the bull moved again, raising real concern that the attack could continue. The danger was obvious, and the risk to the reporter was undeniable.
This happened to a reporter on live TV pic.twitter.com/MR4jfEnxhQ
— non aesthetic things (@PicturesFoIder) August 28, 2025
Back in the studio, the presenters reacted immediately. Their tone changed as they realized how serious the situation had become. They checked on his condition, visibly worried, while the camera stayed fixed on the chaotic scene.
Thankfully, the reporter was able to stand up and move away from the animal. Shaken but conscious, he brushed himself off and astonishingly continued the broadcast. He even joked about what had just happened, trying to reassure viewers and lighten the mood.
Some people in the crowd applauded his composure. But online, the response was far less forgiving.
Clips of the incident spread quickly on social media, where many viewers criticized the person who dragged him into the ring. People called the act reckless and irresponsible, pointing out that the reporter had been placed in serious danger for the sake of a laugh.
Others used the moment to question the safety of bull-related festivals altogether. Injuries are not uncommon at these events, and critics argue that both people and animals are regularly put at risk.
Supporters of the traditions say they are part of cultural identity. Opponents say moments like this show why the practice needs to change.
One thing was clear. What was meant to be a routine live TV segment turned into a viral reminder of how unpredictable and dangerous these situations can be.
The reporter was lucky to walk away.
It could have ended very differently.